London & Partners

Business development and lead generation in Germany, 2011/2012

Getting involved with London inevitably stands for access to one of the most attractive and dynamic business locations world-wide. For a number of sectors and industries and their global market approach it is almost unthinkable not to be present in this thriving city. Next to the financial services and insurance sectors, the media and all commercial segments of the creative industries find their natural homes in London and base their successful global business development strategy on a presence in the city.

However, London stands for so much more. Especially for new and innovative services and industries London is an excellent starting point towards a global strategy. Easy and direct access to capital and investment and access to London's City as the largest European financial centre play an important role for many enterprises. Because of London's diversity and dynamics it is most important to be part of the business community right from the start.

In 2011 and 2012 AHP International supported London & Partners - the official promotional organisation for London - in its endeavour to proactively connect with the German market and to reach out to potential business contacts.

The focus of the activities revolved around the identification and development of specific target groups relevant to London as a business location. AHP International placed emphasis on sectors such as digital media and marketing, ICT as well as on premium products related to renewable energies.

According to the interested customer's needs and requirements AHP International established individual services and offers in conjunction with London & Partners thereby ensuring early customer loyalty and retention. Subsequently, in the process of project implementation, interested customers were attended by London & Partners. AHP International's assignment of providing a sales structure as well as accompanying key account management was successfully executed through setting up initial customer contact and defining the project details.

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