Manager Training Programme for Alumni

Fit for Hannover Messe Digital Edition

Get ready for Hannover Messe – four digital events

Manager Training Programme (MP) alumni from Latin America and North Africa, in particular those active in industrial automation, supply chain management and related fields are invited to four digital events specifically designed to pave the way for a successful participation at Hannover Messe. A guided kick-off session will give an overview of the online tools available to ensure opportunities for matchmaking and B2B meetings. Two customized workshops will either train new digital business development strategies or give a virtual trade fair coaching, improving your self-presentation skills. To conclude, a panel discussion with experts and alumni on the topic of “Industrial Transformation” will finalize the series. Take your pick! 

Kick-off: Brief Overview of Hannover Messe

Wednesday, March 17th, 4:00 - 5:30 CET
On Zoom

Guidance on how to navigate the online tools available for matchmaking and arranging B2B meetings by representatives of the digital Hannover fair team. Introduction of the customized event series for MP alumni.

Mark Decker, Senior Project Director, Deutsche Messe AG:
"A general overview of Deutsche Messe AG and Hannover Fair

Alina Makowski, Project Manager, Hannover Messe:
"What's new in our digital edition?"


Workshop I: Digital Business Development

Tuesday, March 23rd, 4:00 – 6:30 CET
On Zoom

Strategies to prepare for the trade fair including analysis of various sales channels but also how to identify strategic cooperation partners.

Opportunity to send in your questions or case study in advance for discussion.

Stefan Peikert, Managing Director, AHPI  
Paul Smerda, Senior Manager, AHPI


Workshop II: Virtual Trade Fair Coaching

Tuesday, March 30th, 4:00 – 6:30 CET
On Zoom

In the online world, which strategies, measures and partnerships ensure competitiveness? Improve your
elevator pitch and receive advice on convincing cold calling techniques.

Opportunity to send in your 2-min elevator pitch recording in advance for evaluation.                                    

Dr. Linda v. Delhaes-Guenther, Managing Director, AHPI,
Nicola Michels Senior Manager, AHPI

Limited workshop spaces available, select either workshop I or II, sign up on a first come - first served basis.

Panel Discussion: Industrial Transformation

Opportunities and challenges of process changeover and automation especially for SMEs.

Wednesday, April 7th, 4:00 - 5:30 CET
On Zoom

It is fact that it is far more difficult to transform the industrial sector compared to the consumer marketplace. In a time of severe market disruption, a proactive and coordinated approach to leverage digital technologies is required. But how to achieve success, as measured in tangible business benefits and increased speed of operations?

Hear and learn from industry experts and MP Alumni sharing insights and best practise examples.

Separate invitation for this panel discussion to follow!




Dr. Linda von Delhaes-Guenther


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