Major Challenges of Business Development in Europe

Europe is an atztractive and at the same time diverse and compelx market

A number of major challenges can be encountered when embarking on a business development process in Europe.

First of all, there are 20+ markets with 5-10 business languages and 30+ business mentalities. The market potential is often hard to assess and not always related to the size of the economy of a sub-market or region. Inevitably, questions arise: Where to start? Where to go next?

Entering a new market is usually achieved by partnering and trade fair presence - Pennsylvanian businesses can make use of the free-of-charge services provided by the Commonwealth and join Pennsylvania's trade fair pavilions. Learn More

Similar to the US, a principal is required to control marketing and market management in order to fully exploit the large market potential. However, it is next to impossible to implement a successsful area Management from Pennsylvania. Still employing a team on the ground in Europe can be just too expensive given the existing business volume in Europe during start-up.

Additionally, Pennsylvanian exporters are often trapped in a network of contracts with European distributors, limiting speed and flexibility and making it difficult to implement a successful key account management on the ground.

Direct sales to European key accounts suffer from the time difference and a wide range of logistical challenges.

ENVOY Europe helps addressing the challenges of European Business Development

Find out how ENVOY Europe can help you in smoothly expanding your European Business. More on ENVOY EUROPE