Major Challenges of Business Development in Europe

Europe is an atztractive and at the same time diverse and compelx market

A number of major challenges can be encountered when embarking on a business development process in Europe.

First of all, there are 20+ markets with 5-10 business languages and 30+ business mentalities. The market potential is often hard to assess and not always related to the size of the economy of a sub-market or region. Inevitably, questions arise: Where to start? Where to go next?

Entering a new market is usually achieved by partnering and trade fair presence - Pennsylvanian businesses can make use of the free-of-charge services provided by the Commonwealth and join Pennsylvania's trade fair pavilions. Learn More

Similar to the US, a principal is required to control marketing and market management in order to fully exploit the large market potential. However, it is next to impossible to implement a successsful area Management from Pennsylvania. Still employing a team on the ground in Europe can be just too expensive given the existing business volume in Europe during start-up.

Additionally, Pennsylvanian exporters are often trapped in a network of contracts with European distributors, limiting speed and flexibility and making it difficult to implement a successful key account management on the ground.

Direct sales to European key accounts suffer from the time difference and a wide range of logistical challenges.

Find out how ENVOY Europe can help you in smoothly expanding your European Business. More on ENVOY EUROPE

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